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Heywood-Wakefield Modern Furniture line file print
TitleHeywood-Wakefield Modern Furniture line file print
Full Size Image
SubjectHeywood--Wakefield Company; Furniture--Advertising; Furniture industry and trade--Massachusetts--Gardner
DescriptionA file print of the Heywood-Wakefield Company Modern Furniture Line chair and large corner table. The file print has a negative number of 16485 K and was taken by Hedrich-Blessing. The picture is accompanied by the text to appear in the catalog or advertising. Heywood-Wakefield 's "Modern" furniture line was produced from 1930's to the 1960's. This line featured blond, bubbly birch furniture with names such as "Sculptura", "Crescendo", "Kohinoor" that evoke the aesthetics, beauty and creativity that came to typify the line.
TranscriptionAd text from back: Heywood-Wakefield Company Photograph No. 16485-K The Texture of peggy cyprus wallpaper forms an interesting background for this setting of Modern chairs around a large corner table. The fabric on the chairs (which match the drapery) is a modern twist material in a wide range of colours. The chair has a spring filled platform and back and a reversible foam rubber seat cushion. The arms and sides are cotton padded. Note how well the corner table is scaled to meet the arms of the chairs.. and note, too, the large shelf area convenient for books, magazines, etc. The tall, planted lamp gives ample illumination to the area. Only solid Birch wood is used in Heywood-Wakefield Modern furniture---on the exposed parts as well as in the frame of the upholstered chairs. No inferior lumber is used for chair framing under the fabric. This Modern furniture is available in light Wheat and Champagne finishes. Approximate retails prices: High Back Arm Chair (in grade 10 Fabric)... $149.00 Corner Table... 63.00
CreatorHedrich-Blessing (Firm)
RelationIs part of the W. Joseph Carr Collection, LaChance Library, Mount Wachusett Community College, Gardner, Massachusetts, For further information, see the Greater Gardner Furniture History Documentary Project website,
RightsText and images are the property of the Mount Wachusett Community College and are protected by copyright. Other individuals or entities other than, and in addition to, the Mount Wachusett Community College may also own copyrights and other propriety rights. The Mount Wachusett Community College prohibits the copying of any protected materials on this website except for non-commercial use. A credit line is required and should read: Courtesy of Mount Wachusett Community College. The copyright symbol should accompany the reproduction if applicable. Commercial use of Mount Wachusett Community College property is subject to publication fees and/or royalties.
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